We’re thrilled to announce that our Co-Founder and Co-CEO, Nick Crouch, was honored with the MVP Single Brand Leader Award at the 2025 Multi-Unit Franchising Conference in Las Vegas, held March 25-28.

This year’s competition was fierce, with a record number of nominations celebrating the best and brightest in multi-unit franchising. From a pool of highly accomplished franchisees nationwide, Nick and the DYNE Hospitality Group Team stood out for their exceptional growth, innovative strategies, and unwavering commitment to the Tropical Smoothie Cafe brand. With a focus on expansion and dedication to excellence, DYNE Hospitality Group has earned numerous accolades within the franchise community. This MVP award is a testament to their relentless drive and belief in the system.

Huge congratulations to the entire DYNE Hospitality Group team for this incredible achievement! We are beyond proud to accept this award and continue pushing the boundaries of what’s possible in multi-unit franchising.