We wrapped up our annual DYNE TYME Conference, a three-day gathering at Oaklawn Resort in Hot Springs, AR, bringing together DYNE’s Operations & Support leaders and the Development Team. Co-CEO Nick Crouch and COO Melissa Jackson opened the event.

This year’s theme, “Now Is the TYME,” guided a mix of insightful sessions, lively discussions, and celebrations. Beyond the business programming, attendees enjoyed horse racing, a golf simulator, axe throwing, and DYNE Well activities, including a yoga class with local Tula Yoga Studio. Morning DYNE WELL sessions were led by Melissa and Nick on Day 1, and by Co-CEOs Glen and Nick on Day 2. The team also reflected on 2025 achievements and shared goals for 2026.

On Day 1, DYNE leadership spoke about why “NOW is the TYME” to accelerate our growth plan and move forward as one team. We were honored to host Jonathan Biggs, COO of Tropical Smoothie Cafe, who spoke about the brand’s future. Day 2 featured Glenn McCraken, founder and president of The Tov Life and SparkFit, who delivered an impactful presentation on financial wellness and planning for the future. Sessions were also led by Cheryl Switters (VP, Training & Strategic Growth), Cheri Tyler (VP, IT), Melissa Jackson (COO), Brian Judge (CFO), Tom Torpey (Senior Director of Operations), Steve Anderson (Director of Operations), and Crystal Staggers.

A conference highlight was the awards ceremony, hosted by DYNE’s Leadership Team.

The 4 Core Value Awards recognized team members who embody our culture:

Invest in People: Crystal Staggers
Understand Why: April Henry
Make Smart Decisions: Beltha Njah
Make It Happen: Hunter Hicks

Culture Champion Award

Mike Soulsby, recognized for his unwavering commitment and daily embodiment of DYNE’s values.

As we move forward, the “NOW is the TYME” theme will continue to inspire.